BARCELONA -- Puig beauty and fashion group has signed a worldwide manufacturing and distribution license with Hussein Chalayan for his first signature scent, due out in 2003 -- at the earliest.
The Turkish-born, London-based designer is considered one of the brightest fashion talents, well acclaimed for his conceptual approach.
The Chalayan brand will become part of a stable overseen by the Puig Prestige Beauty Brand (PPBB) division that already comprises the Puig-owned brands Carolina Herrera, Paco Rabanne, Nina Ricci and Payot. At the same time, the Chalayan brand is expected to kick off a new subdivision of trendy designer fragrances into which a second name is expected to be added soon, said Jose Manuel Albesa, general manager of the Carolina Herrera brand and the executive overseeing the fledgling business.
"We were looking for someone to translate the fragrance business in a different way," said Albesa, who is currently assembling a team from various sectors to help develop the Chalayan project.
Javier Cano, Puig beauty and fashion group chief executive officer, said: "There is a lack of creativity [in the fragrance industry]. All the well-known designers are already placed [in companies developing their scents]."
So Puig turned to imaginative upstarts. Chalayan's cutting edge style has earned him a name with tremendous potential.
"There is good chemistry" with him and the group, said Manuel Puig, president of PPBB. Also, Puig explained, the new Chalayan brand is a strategic plus, since the addition of a designer with Anglo-Saxon roots makes for a good mix with Puig's other more Latin holdings. Puig also said the young brand helps round out the company's selection of comparatively established prestige names.
Chalayan could not be reached for comment.
Puig is not the first to realize the beauty of inking fragrance deals with young designers. Recently, Japan's Kanebo signed on Italy's Costume Nationale and LVMH Moet Hennessy Louis Vuitton's Givenchy Inc. and Gucci Groups' YSL Beaute have made a practice of signing dealings with rising stars.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion