NEW YORK — Chanel’s new U.S. president and chief operating officer, Maureen Chiquet, met much of the media last week for the brand’s twice-yearly product presentation, and she made it very clear at the gathering that Chanel’s...
NEW YORK — Chanel’s new U.S. president and chief operating officer, Maureen Chiquet, met much of the media last week for the brand’s twice-yearly product presentation, and she made it very clear at the gathering that Chanel’s beauty business will continue to be a priority for the company.
“This is a great time to be at Chanel,” she said, pointing to an image from the brand’s Nicole Kidman campaign for Chanel No.5. Print ads are breaking now, with the first U.S. TV ad to appear on NBC during “ER” on Nov. 11. A version of the ad is being shown now in selected U.S. movie theaters. “We have an incredibly rich heritage, and we’re looking forward to continuing our positive momentum going forward,” she added.
That momentum will be aided with a lineup of introductions in color cosmetics, skin care and fragrance in the first half of 2005, noted Jean Hoehn Zimmerman, executive vice president of sales and marketing, Chanel beauté. The plan also includes far-reaching advertising campaigns and a new counter design that was, as reported, unveiled at Bloomingdale’s in October. Next on the counter renovation agenda: Macy’s Herald Square.
Color business will get pops of newness throughout the first half, noted Elizabeth Mankin, vice president of beauté marketing for Chanel. Color’s star product for spring is the limited-edition Ruban Perlé, a $50 highlighter that will be available in Moonlight, a white-rose shade intended for evening, and Sunlight, a golden apricot intended for daytime use. It bows in January and will be advertised, said Mankin. Also coming in January are Base Ombre A Paupieres, a $30 eye shadow base available in two colors, beige and pink, and Rouge Double Intensité, a double-ended lip color product that includes a long-lasting base coat at one end of the tube and a high-shine coordinating gloss at the other. The product will retail for $30 and will be available in six shades.
In April, the brand will add Cristalle Gloss, a limited-edition waterlight lip gloss that will be available in six shades, each $24.50, and Le Crayon Gloss Sheer Lip Colouring Pencil, available in six shades for $27 each. A Mother’s Day gift set — a black box filled with five mini Aqualumiere lipsticks and a lip pencil, retailing for $55 — will also bow in April. As well, in May, Pureté Mat, a shine control powder in four shades, each $42, will be added.In the brand’s Précision skin care lineup, six products will be introduced in the first half of 2005, noted Annette Falso, vice president of new product marketing and training, Chanel fragrance and beauté. Hydramax Plus Intense Moisture Boost Serum, which will retail for $65 for 1 oz. and $90 for 1.7 oz., contains hydrogel, sodium hyaluronate and Vitamins B5, E and F; Hydramax Plus Moisture Boost Cream is a rich, intensely moisturizing formula that includes glycerin, extract of Cassia and Vitamin E and retails for $50 for 1.7 oz. Both will be on counter in January. Systeme Hydration La Creme, a cleansing gel that will retail for $35 for 5 oz., also hits counters in January.
Three other skin care launches join the Chanel family later in the spring. Hydramax Plus Tinted Moisture Boost lotion in two colors, each $45 for 1.4 oz., will be rolled out in April, as will two shades of Soleil Identité Perfect Colour Self-Tanner, each $35 for 1.7 oz. Coming in June: Rectifiance Intense Sérum Retexturizing Line Corrector, $85 for 1 oz. and $120 for 1.7 oz., which is intended to provide short-term cosmetic improvement with soft-focus pigments, and long-term wrinkle correction with cyathea, micro-protein complex and essence of Neroli, among other ingredients. An ad visual highlighting Hydramax Plus will begin running in January magazines; later in the spring, Chanel will also advertise Rectifiance Intense Sérum.
Fragrance will also be boosted with several advertising initiatives, above and beyond the Kidman/Chanel No.5 pairing, added Laurie Palma, senior vice president of fragrance and Internet marketing. Among them: visuals for Chance and Coco Mademoiselle. The Chance ad, breaking in February, features a man and woman draped over each other and over the top of a large bottle of Chance. It will disseminate more than six million Chance scented strips. The Coco Mademoiselle ad — a topless shot of the scent’s spokesmodel, Kate Moss, wearing a string of pearls and a top hat — will begin appearing in March, and will be accompanied by more than four million scented strips.
“Our business objectives for spring are to attract new, younger consumers; protect our luxury image, and maintain the three fragrance brands that we have in the top 10,” said Palma, referring to Chanel No.5, Chance and Coco Mademoiselle. “We think these ads and product initiatives will help us do that.”— J.N.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty