By  on April 4, 2008

With their sights laser-focused on further penetrating the mass market hair care category, Beautology Brands — the makers of Charles Worthington London — has launched a new problem-solution hair brand designed from a chemist's perspective.

Beautology president and chief executive officer Stuart Straus tapped former colleague and scientist Joe Cincotta to create a range the two thought would best meet consumers' needs. The result is Chemistry Salon Labs, which entered Walgreens stores in February as one of the chain's two exclusive hair care brands for 2008. The other exclusive line it took on is by celebrity hairstylist Sally Hershberger.

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