By  on January 22, 2018

MILAN — Christian Louboutin Beauté is about to leave its mark on Milanese shelves.The renowned shoemaker’s beauty line will open a corner at the city’s central Rinascente department store in February. This will be the second Italian unit for the brand, which debuted in the recently launched Rinascente store in Rome, last October.In Milan, Christian Louboutin Beauté’s corner will be located on the ground floor, in the department store’s beauty area, which already includes booths for a range of labels, such as Giorgio Armani, Dior, Chanel and MAC.The open space corner will reprise the interior concept of Christian Louboutin Beauté’s worldwide sale points, showcasing eye makeup, nail lacquers, lipsticks and fragrances.Infused with Art Deco-inspired aesthetics, the booth will feature a consultation table at the center, surrounded by galuchat-covered chairs with high seat backs. Products will be showcased in velvet cases or in customized displays, including half-busts carrying and enhancing the Loubilaque lipstick line’s precious, pendant-like packaging and a corner dedicated to the label’s three fragrances. Iconic objects linked to the brand will also make an appearance in the unit, as the shoemaker’s iconic Ballerina Ultima creation, an extreme footwear style designed in 2007 as part of a collaboration with David Lynch.Product-wise, the corner will boost its offering carry limited-edition lines, including the Loubitag collection, which debuted in Rome’s Rinascente last week. Comprising the brand’s nail polish line, the limited-edition offers packages of two miniature bottles in pop shades, retailing at 60 euros. The three combinations available mix hot pink with willow green blue; coral pink with bright berry violet and orange red with vivid blue nail lacquers. In particular, the special boxes are inspired by the designer’s hand-drawn signature and doodles, which were also featured on the shoes and accessories of his spring 2018 collection.Starting from Feb. 7, the Milanese corner will also carry two new Christian Louboutin Beauté products of the Rouge Louboutin collection, both retailing at 70 euros and encased in a jewelry-like box.The Les Yeux Noirs Lash Amplifying Lacquer red mascara delivers a luminous, lacquer-like finish enhancing the definition, length and curl of the lashes. The golden bottle is made of ribbed brass, inspired by the Art Deco architecture, and topped with a matching black cap.The Loubibelle Lip Beauty Oil softens and hydrates lips thanks to its jojoba oil base, resulting in a light, non-sticky texture. The product comes in a glass vial, embellished with a mermaid tail pattern and an ombré effect, graduating from black to iconic red. The turret-like cap is mounted with a small ring, which enables customers to wear the product as a pendant through the addition of a black silk ribbon.Founded in 2012 and based in New York, Christian Louboutin Beauté is a joint venture created by Christian Louboutin SA and Batallure Beauty. In 2014, the label made its debut with nail polishes, followed by the introduction of 38 lipsticks a year later. In 2016, the high-pigmented lipstick Loubilaque and the trio of fragrances hit the market.In Italy, Christian Louboutin Beauté is distributed by the Beauty and Luxury company, which also operates the cosmetic lines of Burberry, Coach, Montblanc and La Perla, among others.

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