By  on February 11, 2005

PARIS — Groupe Clarins is wishing on a new star.

The French beauty company will introduce the debut women’s scent for fashion label Stella Cadente, starting in May.

Called Miss Me, the fragrance’s development was overseen by Vera Strubi, president of Thierry Mugler Parfums Worldwide and head of Stella Cadente Parfums, both divisions of Groupe Clarins. Strubi was the mastermind behind Mugler’s perennial bestseller Angel, which also boasts a star as a leitmotif. (Stella Cadente means shooting star in Italian.)

“It’s exciting to work on a completely different fashion universe,” said Strubi, who explained the concept behind the Cadente fragrance is very feminine. “[It’s meant to] appeal to every woman who has held on to her childhood memories of being a princess.”

While Miss Me’s packaging may be in hues of pink and purple, Stella Cadente princesses are a little edgier than the typical fairy-tale breed. “I like to mix [wearing cowboy boots] and a tiara,” said Stanislassia Klein, Stella Cadente’s designer. “I wanted a very traditional perfume, but one that was very modern as well — like my fashion.”

Dichotomy runs through many facets of the product’s concept. Take the scent’s name, which can be understood to mean “yearn for me” or could be interpreted as a beauty pageant title. “I love that double meaning,” said Klein.

The fragrance’s name is written graffiti-like in fluorescent pink on Miss Me’s purple book-like outer carton. Klein said this could recall how women of yesteryear would leave messages in lipstick on their lovers’ mirrors.

“Now she takes an aerosol and tags the wall,” she quipped.

Miss Me’s packaging also features Stella Cadente’s shooting star logo.

The fragrance’s bottles — designed by Sylvie de France with Klein’s creative direction — were made to suggest Stella Cadente fashion, which often features numerous layers of tulle and ribbon. The flacons appear to have numerous layers of pink-tinted glass and are topped with a cluster of crystals to resemble a crown. There is also a cord, which may be removed and worn as a bracelet, that hangs around the neck of the bottle.

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