NEW YORK — In April, Clarins is giving new meaning to the phrase “living in a bubble” with UV Plus Protective Day Screen SPF 40, which is said to form a protective layer on the skin’s surface. “It’s like an invisible beauty bubble for the skin,” said Caroline Pieper-Vogt, senior vice president of marketing for Clarins. “It’s an antiaging product, not in the fact that it’s corrective, but in that it’s shielding your skin every day from all of the factors that contribute to aging.” UV Plus is being touted by the company as the first protective face product that can be used on a daily basis, year-round. It is said to protect skin from a variety of environmental combatants, including UVA, UVB, infrared rays and pollution. While other SPF products are meant to shield skin from prolonged exposure to the sun, like a day spent on the beach, UV Plus is meant to protect skin from periodic exposure to the sun — instances when a consumer might stand at a bus stop or walk to a subway station.In addition to SPF 40, UV Plus contains white tea extract and mineral screens, which are said to remain on the skin for a prolonged amount of time, providing protection from sun damage and hyperpigmentation. The product is meant to be worn specifically over regular day cream and under makeup. Pieper-Vogt thinks UV Plus will answer a question that many female consumers have been asking as of late: If I’m supposed to wear an SPF every day, which product provides the best protection? “Many of our customers’ dermatologists tell them to use a high-level protection every day, but sun products don’t feel like the kind of product you want to wear every single day under your makeup,” she said. UV Plus will be available in all of Clarins’ 1,200 U.S. department and specialty stores and will retail for $36.50. While Clarins executives would not comment on projected sales for the product, industry sources estimate it could bring in up to $4 million in first-year sales, with $1 million spent on advertising. It will be supported with print ads in the April, May and June issues of national magazines.Speaking of safe sunning, March will see the introduction of Clarins’ sixth entrée in the self-tanning category: Liquid Bronze Self Tanning for Face and Décolleté, $28. Featuring a nonsticky, liquid texture and a jasmine and violet fragrance, Liquid Bronze was developed to be applied with a cotton pad, to provide even coverage and to avoid unwanted color under fingernails or on hands, according to Pieper-Vogt.Liquid Bronze contains aloe vera and a fast-drying formula, which allows the product to be reapplied as often as desired. This way, said Pieper-Vogt, consumers can create either a subtle or a more dramatic tan, depending on preference. Sun products make up a total of 16 percent of Clarins’ overall skin care business, according to the company.And in May, Clarins will launch its summer color collection, which will include the brand’s first mascara launch in years, Wonder Volume Mascara. Retailing for $22, the formula contains shaping polymers for thickening, acacia extract, to “pump up” the lashes, according to the company, and plant waxes that are said to provide the lashes with a protective coating. As well, Wonder Volume’s cylindrical brush is said to evenly distribute the right amount of product with each application. Wonder Volume will be available in three colors: Wonder Black, Wonder Brown and Wonder Violet. Additional entries in Clarins’ summer collection are Le Rouge Sun-Sheer Lipstick, $18.50, a sheer color containing shea butter that comes in four shades, and Sunshine Powder Compact, $32.50, a subtle bronzing powder available in two shades. Both the lipstick and the bronzer are in golden-colored, summery packaging. “[The look] emphasizes bronze and the idea of having that wonderful summer look you can keep going all year round,” said Pieper-Vogt.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim