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Clarins to Get Everlast Line

NEW YORK — Clarins Fragrance Group has won U.S. distribution rights for yet-to-be launched Everlast fragrance and grooming products. The move comes after Clarins said last week that it would distribute ITF fragrances in the U.S.<BR><BR>As with...

NEW YORK — Clarins Fragrance Group has won U.S. distribution rights for yet-to-be launched Everlast fragrance and grooming products. The move comes after Clarins said last week that it would distribute ITF fragrances in the U.S.

As with the ITF scents, Clarins will start as the official distributor of Everlast fragrance and grooming products on Jan. 1. Everlast’s first fragrance launch, a men’s scent, has been slated for spring 2006.

Everlast Worldwide Inc., the 95-year-old apparel and sporting goods marketer here, announced in 2003 a worldwide fragrance licensing agreement with France-based PAC Paris. PAC Paris was founded by Etienne de Swardt and Laurent Jugeau, who also founded Dog Generation, a Paris-based beauty marketer. PAC Paris has worked with Givaudan to develop Everlast fragrance and grooming products and is seeking further worldwide distribution opportunities for the Everlast fragrance brand.

Terms of the distribution deal were not disclosed.

Everlast chairman and chief executive George Horowitz called Clarins, which also handles Thierry Mugler, Azzaro and Stella Cadente fragrances, “a great company with excellent marketing and distribution strengths.”

Ben Gillikin, president of Clarins Fragrance Group, said, “The [Everlast] brand’s image conveys a sense of strength and individuality and adds a completely new and exciting dimension to our existing portfolio of fragrances. Everlast is a perfect brand for a fragrance and grooming line.”