By  on July 15, 2005

NEW YORK — Clinique is plumping up its color cosmetics assortment this fall with extensive new foundation, blush and lipstick lines.

"This is a big color moment for Clinique," said Julie Howard, vice president, product marketing, for Clinique. "We have great new products in great new packaging — we want consumers to look at Clinique with fresh eyes."

Repairwear Anti-Aging Makeup SPF 15, the brand's newest foundation, will be available in September.

"We're building on the strength of our treatment franchise with this line," said Howard, who noted that the makeup is targeted at women 35-plus.

It is the brand's first repair-based foundation, and leverages Clinique's skin care heritage, added Janet Pardo, senior vice president of product development for Clinique.

"We've coated pigments with Repairwear skin care, so you get the timed-release benefits of that product in your foundation," added Pardo. The formula includes yeast and artemia extracts, chamomile, white birch, sucrose and linoleic acid, intended to moisturize and reduce the appearance of fine lines and wrinkles, and a proprietary encapsulation technology to deliver time-released doses of vitamin C and other antioxidants. Dimethicone is said to seal moisture into the skin.

The foundation, which has a liquid-cream texture, will be available in 12 shades, each retailing for $28. Industry sources estimated that it would do close to $19 million at retail in its first year on counter, with upward of $4 million spent on advertising and promotion.

Colour Surge Butter Shine Lipstick, another of the brand's key fall launches, "marries the shine and gloss level of a lip gloss and the coverage and cushion of a lipstick," said Pardo.

The formula, she explained, has significantly less wax than a traditional lipstick. It is a gel-like formula that "melts with your body temperature," she said. "It required major work to get a stable formula that could be put in a package where it would be supported, because the stick is very soft."

The proprietary formula includes a new polymeric liquid designed for this product, which is intended to increase the color's luster factor on the lip. Color pigments are treated with silicone to help enhance their staying power, explained Pardo.

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