Comme des Garçons Unveils New Fragrance

Comme des Garçons collaborates with Finnish design firm Artek on new scent, Standard.

“We’re always after the next new thing,” said Adrian Joffe, chief executive officer of Comme des Garçons International, of the firm’s fragrant collaboration with Finnish design firm Artek. Unveiled at a fete at Dover Street Market on Thursday night, the fragrance, dubbed Standard, is meant to offer another dimension to design. “It’s about evoking a sensory experience,” said Ville Kokkonen, Artek’s head of design. Standard went on sale in Dover Street Market on Thursday, priced at 70 pounds, or $114 at current exchange, for a 100-ml. eau de toilette spray.

This story first appeared in the October 19, 2009 issue of WWD.  Subscribe Today.