By  on May 30, 2008

"We face a real challenge in the beauty industry," said Marc Pritchard, president of strategy, productivity and growth at Procter & Gamble, as he introduced his panel at the WWD Beauty CEO Summit. "In spite of our great products, latest technologies and extensive marketing, the consumer is looking at us and asking one question: 'What more are you doing for me?'

"In beauty [the consumer] is telling us that she wants more from her brands," said Pritchard. "She wants brands of course with aspiration that fulfill her beauty desires. But she also wants brands with purpose and meaning. She wants brands with authenticity and integrity. She wants brands that give back and take a stand. She wants brands that make her look good, feel better and touch her soul. So what's driving this new consumer paradigm? I believe its consumer power."

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