By  on November 27, 2013

HONG KONG — China is no longer the only star in the East. Cosmetics manufacturers attending the recent Cosmoprof Asia trade fair here say they are finding other Southeast Asia markets more rewarding.


Although Chinese buyers were abundant and the sound of Mandarin seemed to dominate on the floor of the trade fair, held at the Hong Kong Convention and Exhibition Centre from Nov. 13 to 15, vendors said the priority lay with markets like Japan, Hong Kong, Singapore and Southeast Asia. To be sure, expanding into China continued to be a focus for many exhibitors, but executives from smaller companies, in particular, said they found importing into China prohibitively onerous as it requires a lengthy and expensive registration process.

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