By  on February 1, 2008

SHANGHAI — China's already substantial beauty market will continue to grow, and the country shows a marked preference for imported beauty products. However, establishing distribution networks beyond its large coastal cities continues to pose a challenge, according to the organizers of Cosmoprof Shanghai. The exhibition, which concluded its sophomore installment in mid-January, aims to provide a bridge between international beauty suppliers and distributors from China's many provinces.

"China today is just starting," remarked Michael Duck, senior vice president of CMP Asia, at the event's opening press conference. "China in the last few years has come of age in terms of what is needed in the beauty industry. It is already a crowded market, but we're introducing a level of beauty trade show in China that has never existed before, the grounding for much larger trade shows for a much larger market."

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