By  on March 5, 2012

MILAN — From March 9 to 12, the Cosmoprof beauty and trade fair in Bologna, Italy, is attempting to lure more foreign exhibitors with the promise of beefed up presentations, sustainable initiatives and a renewed emphasis on how cosmetics improve quality of life.

“Our mission is to support Italy’s extraordinary industry,” said Duccio Campagnoli, president of BolognaFiere and SoGeCos, at a press presentation on March 2. Despite Europe’s economic woes, Campagnoli said, the Italian cosmetics sector is doing better than many had feared: In 2011, the industry grew by a percentage point. Rising exports to Germany, France, the U.S., Spain, Russia, the Netherlands, Hong Kong, the United Arab Emirates and Poland kept the sector in good shape, with an overall 14 percent increase in Italian cosmetic exports over 2010.

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