BOLOGNA, Italy — From a Kim Kardashian vending machine that dispenses cosmetics products to two budget makeup lines — whose average price points range from 2 euros to 2.50 euros, or $2.55 to $3.19 at current exchange — this is the new face of Cosmoprof, which was once dominated by global brands.
One of the new merchandising wrinkles of the fair was the return in 2012 of the Extraordinary Gallery section, which offers niche brands, including some that are only a year old.
Among the cosmetics colors and tubes stood an imposing vending machine bearing the likenesses of the three Kardashian sisters with a touch screen that allows consumers to display different shades of makeup.
Nicole Ostoya, Boldface chief executive officer and co-founder, said this was the first time the machine had been shown. It was designed to hold 25 percent of the Khroma Kardashian color line, which is already distributed in 5,000 doors in the U.S.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)