BOLOGNA, Italy — From a Kim Kardashian vending machine that dispenses cosmetics products to two budget makeup lines — whose average price points range from 2 euros to 2.50 euros, or $2.55 to $3.19 at current exchange — this is the new face of Cosmoprof, which was once dominated by global brands.
One of the new merchandising wrinkles of the fair was the return in 2012 of the Extraordinary Gallery section, which offers niche brands, including some that are only a year old.
Among the cosmetics colors and tubes stood an imposing vending machine bearing the likenesses of the three Kardashian sisters with a touch screen that allows consumers to display different shades of makeup.
Nicole Ostoya, Boldface chief executive officer and co-founder, said this was the first time the machine had been shown. It was designed to hold 25 percent of the Khroma Kardashian color line, which is already distributed in 5,000 doors in the U.S.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18