BOLOGNA, Italy — From a Kim Kardashian vending machine that dispenses cosmetics products to two budget makeup lines — whose average price points range from 2 euros to 2.50 euros, or $2.55 to $3.19 at current exchange — this is the new face of Cosmoprof, which was once dominated by global brands.
One of the new merchandising wrinkles of the fair was the return in 2012 of the Extraordinary Gallery section, which offers niche brands, including some that are only a year old.
Among the cosmetics colors and tubes stood an imposing vending machine bearing the likenesses of the three Kardashian sisters with a touch screen that allows consumers to display different shades of makeup.
Nicole Ostoya, Boldface chief executive officer and co-founder, said this was the first time the machine had been shown. It was designed to hold 25 percent of the Khroma Kardashian color line, which is already distributed in 5,000 doors in the U.S.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.