By  on April 9, 2010

Cosmoprof North America is gearing up for its annual beauty trade show, which is held each summer in Las Vegas at the Mandalay Bay Convention Center.

This year, the show’s eighth, kicks off July 18 and runs through July 20 and will feature dozens of panels, conferences and education seminars designed to appeal to the thousands of expected attendees in the world of beauty, from cosmetics to personal care to packaging to the professional industries. Buyers from dozens of retail chains are expected, too, including those from HSN, Space NK, Henri Bendel and PureBeauty, said Cosmoprof officials.

At least one panel, “Behind the Retail Door — The Reality Check,” which will be moderated by Women’s Wear Daily, aims to provide straight talk from retailers-turned-consultants on the opportunities that lie ahead for beauty suppliers in the tough retail climate. Scheduled to appear on the panel are David Altman, a former executive at Bath & Body Works, Bloomingdale’s, Neiman Marcus and Victoria’s Secret. Altman now oversees MarketShare Advisors LLC, a consultancy firm he founded this year that uses his experience to guide brands and retailers in increasing their integrated touch points. Also on the panel is Kathy Steirly, a retail professional with over 30 years of experience in the mass market and drugstore channels, most recently at Walgreens. Steirly is currently the founder and chief executive officer ofKathy Steirly & Associates LLC. Claudia Lucas, a senior retail merchandise executive with more than 15 years of experience in the U.K. and U.S, will also join the panel. Most recently of Henri Bendel, Lucas is now an independent consultant.

Daniela Ciocan, marketing director, Sogecos Americas, Cosmoprof’s parent, said the idea for putting together a panel of former retailers may provide smaller players looking for U.S. distribution some inside information they may not otherwise get.

“There needs to be a reality check on what is going on in the retail industry as it relates to new emerging brands, manufacturers and retailers. Since CPNA is all about what is new in the beauty industry, I felt this particular conference sheds light on what is really happening, the good, bad and ugly.”

Behind the Retail Door is scheduled for Monday, July 19, beginning at 11 a.m.

Ciocan also pointed out a popular CPNA feature, Discover Beauty, which is will feature 12 new-to-the-show beauty companies.

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