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Cosmoprof Trade Show Rides Beauty Growth

Cosmoprof North America is gearing up for its eighth annual show, to kick off July 18 at the Mandalay Bay Hotel in Las Vegas.

Cosmoprof North America is gearing up for its eighth annual show, to kick off July 18 at the Mandalay Bay Hotel in Las Vegas. According to show organizers, the beauty-focused show, which largely appeals to professional, prestige and mass beauty firms, this year expects to have 30 percent more exhibit space sold compared with last year and attract an increase of 20 percent of attendees, versus 22,500 last year.

“Cosmoprof North America has consistently been known for the level of educational and networking opportunities it provides attendees,” said Daniela Ciocan, marketing director for the U.S. arm of Sogecos, in explaining the market’s newfound interest. “In addition to the show being the largest B2B beauty trade show in North America, we have added new solution-driven educational seminars and programs, such as the CEO Summit for the Professional Industry [and Independent Cosmetic Manufacturers & Distributors’] ‘Niche Breakthrough Ideas and How They Come to Life,’ ‘Increasing Revenue With Social Networking’ and ‘Las Vegas Spa Association Spa Director Panel.’”

Retailers scheduled to attend include Beauty Collection, C.O. Bigelow, Henri Bendel, HSN, La Rinascente (Italy), Liverpool (Mexico), London Drugs (Canada), Pure Beauty, Red Door Spas, Sephora, Skin Amsterdam (Holland), Studio Beauty Mix, Ulta, Uniprix (Canada) and Wynn Apothecary. New exhibitors include CND, Conair, HCT Packaging, IT Cosmetics, L’Oréal Professionnel, Moroccan Oil, OPI, Orly, Redken/PureOlogy, Schwarzkopf & Henkel, Tweezerman, Youngblood Minerals and Zotos.