Côte is bringing its nontoxic practices and Southern California aesthetic to New York’s East Village neighborhood.The nail brand, which carries more than 115 nontoxic, vegan nail polishes and treatments, has operated out of its Los Angeles location offering manicures, pedicures and hot stone foot massages since March 2014. The brand is now setting up shop near Union Square to bring its services and products to the New York clientele.“We both have young children and love to get our nails done, but the more research we did on the brands and the environments, we saw they weren’t healthy or clean,” said Mary Lennon on why she and fellow cofounder Leah Yari created the nontoxic brand. “The more research we did it just kept coming back to the product itself, so we started with cleaning up the actual nail polish product as much as possible and built the store around that.”Even though the locations offer the manicures and pedicures found at a nail salon, the brand founders refer to their business as a “nail shop” to emphasize their commitment to customer service and to highlight their product offerings, which include the brand’s polishes and treatments as well as a selection of home and personal accessories from boutiques found around the country.“We’ve really tried to distinguish and differentiate ourselves from [being a nail salon] because it comes with a certain stigma,” Lennon continued. “I say 'nail salon' and you have an idea that probably pops into your head of what that looks like, smells like and the kind of services involved. We really operate, smell, look and feel differently than any other nail salon in a more traditional sense.”For the past few years, New York has seen a rise in the number of salons touting a nontoxic environment, which can arguably be attributed to the growing natural beauty movement and The New York Times’ 2015 exposé on the exploitative culture of the city's nail salons.Among New York’s nontoxic salons, like the most recently opened Sundays Nail Studio and Van Court Studio, Côte differentiates itself through its products and services. Côte solely uses its own products in its services as opposed to other salons, which use an assortment of different brands, to control the environment within the shop. The shop also doesn’t offer acrylic or gel manicures, which other nontoxic salons offer, because the products can be harsh on the nail bed, according to the brand.Unique to the New York shop, Côte will offer a “quick côte” service, which is a $20 polish change and hand treatment that includes tax and tip.“A lot of what we do on a daily basis is try to educate the consumer to the dangers of traditional nail polish,” Lennon said of the brand’s mission and point of differentiation. “There is so much [information] out there about what you put in your hair dye or face lotion, but nobody is really talking that same language when it comes to nail polish up until the last year or so. The [nail] category is evolving to try to be cleaner and more transparent, but with the same level of performance.”Côte’s New York shop, which is located at 100 East 13th Street, will open on Aug. 25. Services will range in price from $15 to $50 and products will retail from $8 to $42. Industry sources project the New York shop will earn $750,000 to $1 million for its first year in business.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)