By  on February 21, 2010

“It’s all about texture,” said hairstylist Peter Gray, who was working backstage at Vivienne Westwood Red Label with L’Oréal Professionnel, adding he aimed to create coifs recalling cashmere. “It’s a little bit abstract. It looks like it has the texture of cotton candy."

To achieve the look, Gray worked L’Oréal Professionnel Volume Architect into roots and sprayed L’Oréal Professionnel Play Ball Texture Tonic on to lengths before roughly drying hair. He then backcombed hair gently and used tongs to create texture before brushing to pump up the volume.

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