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Coty’s Century of Beauty

Early in the 20th century, François Coty came to Paris and founded what became a powerhouse that has launched a phalanx of mass and prestige fragrances, including Davidoff Echo for men, right. In the process, he laid down the tenets of modern...

Early in the 20th century, François Coty came to Paris and founded what became a powerhouse that has launched a phalanx of mass and prestige fragrances, including Davidoff Echo for men, right. In the process, he laid down the tenets of modern fragrance marketing.