Coty Gets Emotional

PARIS — It’s an emotional time for Coty Beauty Europe.

In April, the beauty giant will introduce a trio of fragrances, dubbed Love Trap, for its Chupa Chups license and a new women’s scent, called Emotion, for its Pierre Cardin license.

Love Trap is meant to target a new, younger audience for the Spanish lollipop brand Chupa Chups, said Muriel Pauli, marketing director at Coty France. While the February 2004 launch of its I Love Me fragrance line was meant to appeal to women ages 10 to 25, it ended up being a real hit with the 15- to 25-year-old set, she said.

“Fifteen- to 25-year-olds are into differentiation, authenticity and are regressive,” noted Pauli. “[Ten- to 15-year-olds] identify with idols.”

So for that reason, the tagline “Chupa’s Angels,” was created for the collection, which includes the scents Divine Paradise, Magnific Sun and Sensual Heaven.

Each of the new fragrances’ bottles is decorated with a sexy cartoon character illustrated by Jason Brooks. These drawings are on labels attached to the back of the scents’ flacons, which are convex in front to magnify the illustrations.

Divine Paradise’s cartoon, wearing a silver minidress and boots, balances a sphere that has in it a man sitting in a heart-shaped chair. The scent’s blue-tinted fresh floral juice was created by International Flavors and Fragrances’ Jean-Pierre Mary. It has notes of ginger, grapefruit, orange, mandarin, cinnamon, rose, freesia, jasmine petals, cedar, musk, vetiver and apricot.

Magnific Sun, a fruity floral, was created by Fragrance Resources’ Benoist Lapouza. Its orange-hued juice features notes of mandarin, pineapple, black currant, melon, ozone, violet, magnolia, freesia, jasmine, May rose, patchouli, sandalwood, peach, raspberry, fig, amber, vanilla and musk. Its cartoon spokesmodel sports a low-cut outfit and sunglasses, and holds a glass, inside of which is a man.

Sensual Heaven’s character wears a backless dress and carries over her shoulder a man in a cage. The scent’s peach-colored juice, by Pierre Bourdon of Fragrance Resources, is a floral oriental. Among its notes are bergamot, mandarin, apple, pineapple, melon, pear, red berries, nutmeg, rose, orange flower, jasmine, violet, magnolia, patchouli, sandalwood, vetiver, peach, caramel, cocoa, amber, vanilla and musk.