PARIS — It’s an emotional time for Coty Beauty Europe.
In April, the beauty giant will introduce a trio of fragrances, dubbed Love Trap, for its Chupa Chups license and a new women’s scent, called Emotion, for its Pierre Cardin license.
Love Trap is meant to target a new, younger audience for the Spanish lollipop brand Chupa Chups, said Muriel Pauli, marketing director at Coty France. While the February 2004 launch of its I Love Me fragrance line was meant to appeal to women ages 10 to 25, it ended up being a real hit with the 15- to 25-year-old set, she said.
“Fifteen- to 25-year-olds are into differentiation, authenticity and are regressive,” noted Pauli. “[Ten- to 15-year-olds] identify with idols.”
So for that reason, the tagline “Chupa’s Angels,” was created for the collection, which includes the scents Divine Paradise, Magnific Sun and Sensual Heaven.
Each of the new fragrances’ bottles is decorated with a sexy cartoon character illustrated by Jason Brooks. These drawings are on labels attached to the back of the scents’ flacons, which are convex in front to magnify the illustrations.
Divine Paradise’s cartoon, wearing a silver minidress and boots, balances a sphere that has in it a man sitting in a heart-shaped chair. The scent’s blue-tinted fresh floral juice was created by International Flavors and Fragrances’ Jean-Pierre Mary. It has notes of ginger, grapefruit, orange, mandarin, cinnamon, rose, freesia, jasmine petals, cedar, musk, vetiver and apricot.
Magnific Sun, a fruity floral, was created by Fragrance Resources’ Benoist Lapouza. Its orange-hued juice features notes of mandarin, pineapple, black currant, melon, ozone, violet, magnolia, freesia, jasmine, May rose, patchouli, sandalwood, peach, raspberry, fig, amber, vanilla and musk. Its cartoon spokesmodel sports a low-cut outfit and sunglasses, and holds a glass, inside of which is a man.
Sensual Heaven’s character wears a backless dress and carries over her shoulder a man in a cage. The scent’s peach-colored juice, by Pierre Bourdon of Fragrance Resources, is a floral oriental. Among its notes are bergamot, mandarin, apple, pineapple, melon, pear, red berries, nutmeg, rose, orange flower, jasmine, violet, magnolia, patchouli, sandalwood, vetiver, peach, caramel, cocoa, amber, vanilla and musk.Each of the eaux de toilette will sell for 7 euros, or $9 at current exchange, per 75-ml. spray. The price is meant to be attractive to young consumers and is substantially lower then the I Love Me eau de parfum, whose 30-ml. bottle goes for 11.90 euros, or $15.50.
The Love Trap fragrances will bow starting in April in mass market stores and prestige perfumeries in France. They will hit shelves in Spain in June.
A single-page print advertisement, plus an Internet and text-messaging campaign will break at launch. Samples also will be distributed.
Pauli would not discuss projections, but industry sources estimate the Chupa Chups trio will generate 2 million euros, or $2.6 million, at retail in its first year in France.
Coty also is getting in touch with Pierre Cardin’s feelings. The company will introduce Emotion, a women’s follow-up to its 2004 men’s fragrance, Revelation for Cardin.
“The objective is to recruit new consumers — [women] we don’t seduce already with a specific fragrance,” said Pauli, “and to renew the global image of the Cardin brand in fragrances.”
Industry sources estimate the fragrance will make 1.2 million euros, or $1.6 million, in retail sales in its first year.
The floral, fruity, woody scent was concocted by Takasago’s Sylvie Fischer. It has top notes of pineapple, black currant, apricot, mandarin, lychee, pepper and juniper. At the heart of the scent are notes of rose petals, bamboo, aquatic lily, magnolia, jasmine petals, white iris and orchid. Sandalwood, patchouli, vetiver and musk are at its base.
The fragrance is packaged in a round red bottle with a silver cutout window.
The eau de parfum will be distributed starting in April in both mass and selective distribution. A 30-ml. bottle will be available packaged in a windowed carton for 14.60 euros, or $19, in mass doors. A 50-ml. size will be on sale in selective perfumery doors in a windowless box for 26 euros, or $34.
Emotion will bow in France, Germany, Spain, Switzerland, Australia and Eastern Europe in April. A single-page advertising campaign will accompany the launch.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast