1904 François Sporturno moves to Paris, adopting the name Coty and launching his first fragrance, La Rose Jacqueminot, in a Baccarat-designed bottle.

1908 Coty opens his first shop at 33 Place Vendôme in Paris, and commissions jeweler René Lalique to design fragrance bottles. An early design, L’Effleurt, was an instant success.

1914 Coty introduces face and scented body powders.

1917 Coty launches his most celebrated scent, Chypre.

1918 American soldiers returning home from World War I bring back perfumes from France to America, expanding Coty’s visibility in the U.S.

TWENTIES Coty produces more than 15 new fragrances, including Emeraude (1921), Paris (1922) and L’Aimant (1927), and enters the Italian, Swiss, German and Spanish markets.

1921 Coty launches the Emeraude fragrance.

1922 Coty launches the fragrance Paris, opens a London subsidiary and establishes its New York headquarters at 714 Fifth Avenue, in what’s now Henri Bendel. Lalique designs pressed-glass panels for the facade.

1925 An estimated 36 million women worldwide use Coty face powders.

1934 François Coty dies, but his family keeps control of the company and remains on the board of directors until the Sixties. Also in 1925, an estimated 36 million women throughout the world used Coty face powders.

1935 Coty introduces “Air Spun” face powder.

1939 Shares of the new Coty Inc., composed solely of the company’s American assets, are traded on the New York Stock Exchange for the first time.

FORTIES In the Forties, Coty solidifies its position as a leading manufacturer and marketer of fragrance worldwide.

1941 Coty adds Muguet des Bois.

1942 The Coty American Fashion Critics Awards are established in New York to help the fledgling American fashion industry. The annual awards continue until 1985.

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