NEW YORK — Coty Inc. plans to introduce its Rimmel color cosmetics brand in China in May via a licensing agreement with Tokyo-based Kosé Corp, the firms said Wednesday.
The pact, which follows a 2006 deal between the two companies for Kosé to distribute Rimmel in Japan, calls for Kosé to manufacture and distribute Rimmel products in China. Kosé will initially begin importing and distributing Rimmel items including foundation, mascara, lipstick and eye shadow to selected department stores and drugstores in China in the spring.
The China deal is part of a larger initiative to grow Rimmel throughout Asia, according to Coty.
"By commencing distribution in China, Coty is accelerating the global brand presence of Rimmel and simultaneously continuing the elevation of Coty's global presence," stated Bernd Beetz, chief executive officer of Coty Inc. "We look forward to continuing our successful business alliance [with Kosé] that will continue to leverage Coty's success in Asia."
Kosé said it aims to leverage its experience developing and launching new products tailored to the Chinese market with Rimmel's hip and edgy positioning to establish the brand as a leader in China.
"We are looking forward to expanding our strategic alliance with Coty and building upon our organizations' collective strengths," stated Kazutoshi Kobayashi, president of Kosé Corp. "We will combine Rimmel's unique style with our expertise to develop and launch products that will appeal to the style of Chinese women."
Rimmel, which was originally launched in the U.K.'s mass market in 1834, is carried in more than 50 countries in Europe, the Americas, the Middle East, Japan and Oceania. The brand, which is currently fronted by Kate Moss, targets women in their late teens to late 20s. — Michelle Edgar
French Group Ups Communication
PARIS — France's Fédération des Industries de la Parfumerie is getting a makeover.
The cosmetics trade association said Monday it has changed its name to Fédération des Entreprises de la Beauté (or French Federation of Fragrance, Cosmetics and Toiletries) and unveiled a communication strategy meant to boost consumer confidence in the beauty industry.
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