NEW YORK — Coty Inc.'s celebrity fragrance machine continues to crank away.
The New York-based fragrance company, which markets upward of a dozen celebrity brands, has added to that assemblage with the signing of country music singer Tim McGraw, who is to develop and market a signature fragrance.
The yet-to-be-named men's scent is due out in the summer. While Coty anticipates the fragrance "will be widely distributed in major retailers across North America," according to a statement from the firm, retailers and distribution channels have not yet been established.
McGraw, 40, joins fellow country singer Shania Twain in marketing a scent with Coty, whose portfolio of recording artist scents also includes Celine Dion, Kylie Minogue, Gwen Stefani and Jennifer Lopez.
Coty's chief executive officer, Bernd Beetz, noted in the statement, "Tim has delivered 30 number-one hits and sold over 36 million albums to date," success that Beetz anticipates will translate into a "blockbuster fragrance for both his fans and the beauty industry."
"Creating my own fragrance is an exciting new endeavor for me," McGraw said in the statement. "Coty has a great creative and marketing team, one of the best in the industry, and I'm looking forward to working with them."
In addition to his musical exploits — which include a pop single with rapper Nelly called "Over and Over" — the Louisiana native has acted in films such as "The Kingdom," "Flicka," "Friday Night Lights" and "Black Cloud."
While this may be his first foray into fragrance, McGraw, along with wife Faith Hill, was appointed an ambassador earlier this year to represent a charity for Cartier's Love Charity bracelet. With the sale of every $475 bracelet — a silk cord strap with a rose gold charm — $100 went to charity.
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