As wellness-obsessed consumers continue to spend on crystals and meditation classes, the cold-pressed juice craze shows no signs of slowing.Which is why Juice Served Here, a California-based chain of fresh juice shops, was the perfect fit for digital media brand Coveteur’s latest collaboration.The luxury lifestyle content site has teamed with Juice Served Here on a collection of three exclusive cold-pressed juices — V.01, V.02 and V.03. Each juice contains less than 11 grams of sugar and is vegetable-based, using ingredients such as cucumber, celery, jicama, tomato, fennel, green pepper, jalapeño, chard, lemon, lime, basil, cilantro and spirulina. The collection drops on Thursday and each juice retails for $10.“We take a style approach to wellness, and Juice Served Here is a great fit,” said Coveteur cofounder Jake Rosenberg. “The way they speak to and create content for their audience resonated really well with the Coveteur brand — they speak about themselves almost as the fashion brand of juices.”“Our brand philosophies marinate perfectly as it goes for wellness, design, photography and writing,” said Alex Matthew, cofounder and ceo of Juice Served Here. “I felt compelled to partner with Coveteur after spending much of my spare reading time [reading] Coveteur articles on my phone, and its behind-the-scene views on travel, health and fashion are relatable to me. I am a fashion guy who started a juice company and I [am] obsessed with all things food and design.”To kick off the collaboration, Coveteur’s branded content studio Coveteur Creative shot the campaign for Coveteur x Juice Served Here. From Oct. 12 to Oct. 15, the two brands will host a wellness pop-up at Platform L.A. in Los Angeles, where images from the campaign will be hung gallery style. Attendees will also be able to take fitness classes from ModelFIT, The Class by Taryn Toomey and Yoga for Bad People.Coveteur x Juice Served Here will be sold at all Juice Served Here stores and on its web site, Coveteur.com, Amazon, and in some specialty retailers in Los Angeles, such as Line Hotel, and Alfred’s Coffee.The collaboration comes at a time when Coveteur is rapidly expanding its wellness vertical. Rosenberg explained that the site’s wellness content has grown organically. Coveteur’s bread and butter is giving readers an inside look at the closets, personal belongings and daily routines of people involved in the luxury and fashion industries.“We travel around the world and meet so many interesting people — [wellness] started [as a trend] in fashion a long time ago, and it’s important to that luxury lifestyle,” Rosenberg said. “As we grew, we started to hear more about different workout routines and nutrition plans.”Rosenberg noted that wellness content that has performed well for Coveteur in the past has been at-home workouts from celebrity trainers, and a burgeoning category is mental wellness. “We’re constantly putting out more wellness content,” Rosenberg said. “People are looking to better themselves and for tools to adapt into their daily routines.”Rosenberg also emphasized that Coveteur is highly focused on growing its branded content studio and embarking on more capsule collections.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.