NEW YORK — Creme of Nature is pumping up Colors, its newest brand. It’s also a means by which the company hopes to win back market share winnowed away by the encroachment of big players into the ethnic hair color category.

A subsidiary of Barcelona-based Colomer Group, Creme of Nature has committed product launches and a 2003 advertising campaign for Colors, which bowed with the introduction of 12 women’s hair color shades earlier this year.

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