NEW YORK — Del Laboratories is licking its lips over the potential in the lip category.
Under the Sally Hansen logo, Del has created a display housing a variety of its lip products called the Lip Lab.
"This is the direct result of our success over the last three years in lip, starting with Lip Inflation," said Harvey Alstodt, president of Del Cosmetics. Lip Inflation has been among many drug chains' top-selling spots for more than a year. "We saw what was going on in the specialty lip market and said, 'Why not create a place to find the newest innovations in what is good for you?'"
Alstodt added that the interest in lips and lip care is also fueled by consumer desire to avoid cosmetic surgery and opt for retail products to reduce signs of aging. Lip Lab offers mass retailers an opportunity to capitalize on the interest in noninvasive procedures currently touted at mini spas and by skin care experts.
The freestanding Lip Lab can be placed as a display on the sales floor or affixed to end-of-aisle displays. Units are being erected in more than 17,000 mass retail doors. The 16-inch-wide by 66-inch-high display is not intended for in-line merchandising, but rather as a secondary location for lip items. "We feel this will deliver incremental sales," said Alstodt.
In an unusual twist, Lip Lab products will be touted via pre-packs later this year, rather than introduced in promotional counter displays. There will be innovative items implemented into Lip Lab as they are developed, with some major debuts slated for early next year.
Sherry Saffert, divisional merchandising manager of beauty for CVS Pharmacy, said, "We are very excited about this launch. This is a freestanding unit, which houses lip treatment items that are fortified with natural and beneficial ingredients."
Products in the Lip Lab are organized by type — for example, all plumpers together, lip care next to each other and color is a segmented spot. Some of the items featured include Gentle Plumpin Lip Treatment, touted as gain without the pain; Lipnotic Gem Gloss for rough lips; Satin Effects Lip Gloss for dull lips, and Lip Line Lip Repair for all-day hydration. There is also a base coat for lips to prevent feathering and bleeding, as well as an Overnight Lip Recovery. Prices in the lip collection from Sally Hansen range from $6.95 for Satin Effects Lip Gloss to $9.95.Consumers have very different needs in lip, Alstodt observed. Some want color, while others want natural choices, which are included in Lip Lab. Some want what he calls "caring" and color. The lip color business, according to ACNielsen 52-week sales data for the period ended Jan. 26, dipped 1.8 percent to $550 million (excluding Wal-Mart). During that same period, however, Sally Hansen's business increased and its share of lip expanded, said Alstodt. Retailers who viewed the Lip Lab at the recent ECRM show said it was an effective way for mass merchants to present a specialty statement in lips.
Although the Sally Hansen name is synonymous with nail care, the company has made successful forays into foot care products over the past two years. With Lip Lab, the company is hoping to carve out a substantial sales wedge in lip, too. "We want to extend the Sally name," Alstodt said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)