By  on September 28, 2007

You could say that crystals brought Mary Vango and Azzi Glasser together.

The two women, who share director duties for the London-based Inner Nutritional Alchemy Crystals Ltd., met at a dinner party — and later formed a company selling what they consider something of a miracle ingredient: crystal salts sourced from the Himalayan mountain region. Glasser, a perfumer for Agent Provocateur who has also developed numerous ancillaries, was experienced at product development, and Vango, an editorial makeup artist, had long wanted to develop a skin care line that would create a perfect canvas for her work.

The cornerstone of the INA line is White Gold Crystal Salt, a substance that contains 84 natural elements and minerals that are "vital to the body," noted Glasser. She added that the water-soluble complex contains all of the elements present in amniotic fluid.

The crystals, said Vango, have the same electromagnetic frequencies as the human body, creating a natural resonance that allows them to penetrate cell walls and be metabolized.

Formulating the line proved to be a complex task, said Glasser. "We wanted to put crystals in every product, but we had to make sure that they didn't fight with other elements that needed to be included," said Glasser. "The molecular structures had to be complementary." Therefore, additional ingredients were kept to a minimum and every effort was made to keep the formulas as natural as possible by using complexes such as rose, mimosa, basil, fennel and juniper essential oils and golden seaweed.

At launch, the product line will include White Gold Glow Face Wash, $42 for 3.38 oz.; White Gold Radiant Skin Tonic, $48 for 1.65 oz.; White Gold Day Moisture Cream, $52 for 1.69 oz.; White Gold Detoxifying Crystal Salts, $85 for 35.2 oz.; White Gold Purifying Face Mask, $65 for 3.53 oz., and White Gold Restoring Night Serum, $60 for 1.69 oz.

The Detoxifying Crystal Salts contain the highest concentration of the ingredient in the line. In fact, said Glasser, an intensive treatment, which involves using the entire container and 6 inches of 98-degree water, provides benefits similar to a three-day detox diet. The only things added to the crystals in this product are basil, fennel and juniper essential oils, which aid in detoxification, Glasser added.The line will be launched in the U.S. in October and will be exclusive to Space NK in the U.S. and in the U.K. Within three years, Vango and Glasser hope to expand their reach to the duty free market, as well as spas and department stores. While neither Vango nor Glasser would discuss sales projections, industry sources estimated that the line would do $4 million at retail globally in its first year on counter.

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