BOCA RATON, Fla. — The Cosmetic, Toiletry and Fragrance Association’s annual meeting began March 2 with a changing of the guard and ended three days later with a plan to deal with the challenges of the future.
E. Edward Kavanaugh, president of CTFA for the past 33 years, officially retired at the meeting, held at the Boca Raton Resort & Club here. His successor is expected to be been named, but CTFA is keeping a tight lid on information.
Avon’s Andrea Jung, who has served as CTFA’s chair for the past four years, also handed over her title — to Procter & Gamble Beauty’s Marc Pritchard, who vowed to lead the organization into the future by focusing on three key pillars: self-regulation and safety, products and philanthropy.
Self-regulation was the most top-of-mind of those topics for most industry execs, who have been rocked by initiatives such as Europe’s Seventh Amendment, a far-reaching product-labeling mandate. While Pritchard praised Jung for her work in connecting CTFA with international trade associations, he stressed the importance of taking that work to the next level.
“We must build even stronger links, and indeed alliances, with trade associations around the world — particularly COLIPA [European Cosmetic, Toiletry and Perfumery Assoc.] in Europe — to work together on a common set of actions,” said Pritchard, who is president of global retail hair color, cosmetics and personal care for Procter & Gamble’s beauty businesses. “We will all benefit by harmonizing critical regulations in all markets that enable innovation and competition to make the lives of consumers better.
“Second, we need to boost company leadership in these associations,” Pritchard continued. “Progress requires commitment from experienced company leaders to engage with trade associations, governments, scientific communities and thought leaders — to insure appropriate action across markets. We have a strong model of senior-level leadership participation in CTFA, and I believe this is a model that we should explore in other parts of the world.”
That’s particularly critical in light of regulations that are being forced upon American beauty companies doing business elsewhere in the world, he said. “The U.S. beauty industry is part of a larger global community, with consumers influenced by trends coming from other countries, and more than half the sales outside of our borders,” said Pritchard. “A majority of our member companies conduct operations internationally and are often subject to regulations that are not influenced by what happens here. With the European Union now larger than the U.S. market, we can no longer assume the world will follow the U.S. on regulatory matters. In fact, we are seeing safety and regulation issues coming from other markets and impacting us — witness the European Seventh Amendment impact on possible California legislation. Some of these influences are certainly welcome, if they can level the playing field across markets and make it easier to foster innovation. But some of these forces could impose standards that are not appropriate for every market, and may even inhibit innovation.”
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