By  on August 18, 2006

Sonya Dakar wants to turn back time — with a new antiaging line set to launch this fall.

While the brand offers skin care for a variety of skin ailments — acne, discoloration and scarring — as well as antiaging products, the new line represents the "most cutting-edge technology of any of our products," said Mimi Dakar, vice president of marketing and public relations for her mother's company. "UltraLuxe is the first subcollection to the Sonya Dakar skin care line, and we intend for it to be the new standard of age control."

The UltraLuxe line consists of a wash, a mask, two serums for retail sale and two professional products intended to be used in tandem at spas.

The key products, UltraLuxe 9 and UltraLuxe 9 OC (oil control), are $185, 1-oz. serums formulated for normal/dry/combination skin and oily skin, respectively. Both contain the same signature ingredient, Nonaplex, which contains nine technologies — including argireline and violoxx — said to diminish the appearance of fine lines and wrinkles.

The standard UltraLuxe also includes aloe leaf juice, said to lend healing powers; bitter orange essential oil, as a mild astringent, and vitamin E to neutralize free radicals. The OC formula mixes Nonaplex with potassium azelaoyl diglycinate, a sebum control regulator; sweet almond extract to soothe skin; mandarin orange essential oil as a mild astringent; jasmine oil to minimize redness, and rosemary oil for its astringent and antibacterial properties.

UltraLuxe Age Control Active Mask, $70 for 1.75 oz., employs tripeptide technology to help diminish the appearance of fine lines and wrinkles. Marine algae, said to boost the skin's immunity and metabolism, is mixed with papain, which serves as a mild exfoliant; oat protein, said to have anti-irritant and anti-inflammatory properties, and bitter orange and neroli essential oils, said to provide astringent and aromatherapy benefits.

UltraLuxe Nourishing Wash, $45 for 4 oz., is a foaming oil cleanser with antioxidants and is said to hydrate skin as it cleanses. The formula is a blend of pomegranate peel extract and lemon verbena, orange blossom, rosemary leaf, grapefruit and apricot kernel essential oils. According to Dakar, the oils in the cleanser bind to dirt and oil on the skin, and rinsing with water triggers a slight foaming action that removes the oils and dirt from the skin without stripping it of moisture.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus