In the two years since Roberts opened his flagship salon, his “eyebrow empire” — as Roberts refers to his business — has grown to include a studio in The Bellagio Hotel Spa in Las Vegas, which opens this month.
NEW YORK — Damone Roberts, the self-professed “Eyebrow King,” is a walking advertisement. His brows are so astonishingly perfect that they spark conversation — not to mention a flurry of “how-to” questions. His brow-sculpting skills also can be spotted on celebrities such as Madonna and Molly Sims and on TLC’s new makeover show, “10 Years Younger,” where Roberts works in tandem with a “Glam Squad” to take a decade off participants’ appearances without surgery.
He operates out of his eponymous salon in Beverly Hills — the home turf of reigning eyebrow queen Anastasia Soare — shaping some 50 pairs of brows a day. In the two years since Roberts opened his flagship salon, his “eyebrow empire” — as Roberts refers to his business — has grown to include a studio in The Bellagio Hotel Spa in Las Vegas, which opens this month. His latest endeavor is an eyebrow-styling line comprising products Roberts deems essential for brow care. Don’t expect to find eyebrow stencils in the assortment. Roberts cannot bear the site of them because in his view, “Every face deserves a perfect frame.”
Each item in the line — ranging from a $20 Brow Shadow to a $30 tweezer — is outfitted in the colors of the Beverly Hills salon: soft teal and eggplant purple. Roberts pays homage to his clientele with pencil and brow shadow shades, such as Beverly Hills Blonde (blonde), Latte (light brown), Minx (dark brown), Ginger (auburn) and Miss Ross (soft black). Roberts, a makeup artist by training, added a Brow Highlighter to the mix to accentuate the perfect eyebrow arch. The highlighter is available in three shades: Pink-a-Boo (pink), Bling Bling (platinum) and Gold Digger (gold).
A standout product in the line is Brow Gain, a gel that is much like the over-the-counter hair growth treatment Rogaine and is designed to stimulate hair follicles and thicken brows.
The crème de la crème of the collection is Brow Kit, for $150. The purple felt-lined kit is filled with tweezers, scissors, Brow Shadow, Brow Highlighter, Brow Pencil, Brow Gel, Brow Smudge Brush, Brow Angled Brush and a two-ended sharpener.
Roberts will stock his product line in his salon and at The Bellagio Hotel Spa for the time being, as he considers a retail strategy. Though retail distribution may be on the back burner, Roberts has set his sites on the East Coast. The brow guru was in Manhattan last week scouting out locations for a New York salon, preferably in proximity to Henri Bendel.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion