NEW YORK — Damone Roberts, the self-professed “Eyebrow King,” is a walking advertisement. His brows are so astonishingly perfect that they spark conversation — not to mention a flurry of “how-to” questions. His brow-sculpting skills also can be spotted on celebrities such as Madonna and Molly Sims and on TLC’s new makeover show, “10 Years Younger,” where Roberts works in tandem with a “Glam Squad” to take a decade off participants’ appearances without surgery.
He operates out of his eponymous salon in Beverly Hills — the home turf of reigning eyebrow queen Anastasia Soare — shaping some 50 pairs of brows a day. In the two years since Roberts opened his flagship salon, his “eyebrow empire” — as Roberts refers to his business — has grown to include a studio in The Bellagio Hotel Spa in Las Vegas, which opens this month. His latest endeavor is an eyebrow-styling line comprising products Roberts deems essential for brow care. Don’t expect to find eyebrow stencils in the assortment. Roberts cannot bear the site of them because in his view, “Every face deserves a perfect frame.”
Each item in the line — ranging from a $20 Brow Shadow to a $30 tweezer — is outfitted in the colors of the Beverly Hills salon: soft teal and eggplant purple. Roberts pays homage to his clientele with pencil and brow shadow shades, such as Beverly Hills Blonde (blonde), Latte (light brown), Minx (dark brown), Ginger (auburn) and Miss Ross (soft black). Roberts, a makeup artist by training, added a Brow Highlighter to the mix to accentuate the perfect eyebrow arch. The highlighter is available in three shades: Pink-a-Boo (pink), Bling Bling (platinum) and Gold Digger (gold).
A standout product in the line is Brow Gain, a gel that is much like the over-the-counter hair growth treatment Rogaine and is designed to stimulate hair follicles and thicken brows.
The crème de la crème of the collection is Brow Kit, for $150. The purple felt-lined kit is filled with tweezers, scissors, Brow Shadow, Brow Highlighter, Brow Pencil, Brow Gel, Brow Smudge Brush, Brow Angled Brush and a two-ended sharpener.
Roberts will stock his product line in his salon and at The Bellagio Hotel Spa for the time being, as he considers a retail strategy. Though retail distribution may be on the back burner, Roberts has set his sites on the East Coast. The brow guru was in Manhattan last week scouting out locations for a New York salon, preferably in proximity to Henri Bendel.
This story first appeared in the April 1, 2005 issue of WWD. Subscribe Today.