By  on February 12, 2007

PARIS — Josh Holloway (a.k.a. James “Sawyer” Ford in the TV show “Lost”) is the new face of Davidoff Cool Water worldwide, outside of North America.

“Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988. Josh Holloway has a strong, authentic, cool personality, but also an intimate relationship with water,” said Francoise Mariez, senior vice president European marketing licenses, Coty Prestige (division of Coty Inc.), in a statement Monday, referring to Holloway’s role as an island castaway in “Lost,” as well as his coming from California. “As an icon of masculinity and powerful character, he truly embodies the values of Davidoff Cool Water.”

For complete coverage see tomorrow's issue of WWD.

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