By  on February 11, 2005

NEW YORK — Doctor’s Dermatologic Formula always has been serious about skin care, from its approach — which focuses more on skin concern than skin type — to its dedication to consumer education. These days, the brand wants women to sun safely with products designed not only to protect, but to treat skin. The brand also is looking to make finding DDF products easier on shelves.

In its first major revamp since North Castle Partners LLC, of Greenwich, Conn., gained a controlling interest in DDF last year, the skin care company will launch all-new packaging for its entire 56-stockkeeping-unit line of products. Boxes will now be color-coded by skin concern and will list whether the product is designed to cleanse, protect or treat, so consumers can instantly identify which product does what. All new items will hit DDF’s 200 retail partners in March, as well as its 2,000-plus spas, including Canyon Ranch.

“We have always been a brand dedicated to consumer education,” said Elaine Linker, DDF’s co-founder and nutritional consultant. That’s why the company hosted a media event for beauty editors Feb. 4 at the Four Seasons Hotel in Manhattan to introduce its staff, including DDF co-founder dermatologist Dr. Howard Sobel.

During the editors’ meeting, the company revealed its plans to institute an outreach education program that aims to “demystify” the consumer of all of the skin care and product information in the marketplace. Linker also wanted editors to know how committed DDF is to sun safety, especially since its products adhere to European Union standards, meaning all DDF sunscreens are formulated to block more than 75 percent of UVA rays and are formulated with a combination of avobenzone, zinc and titanium dioxide as well as Redox Antioxidant Complex, a proprietary complex of 11 antioxidants that aim to reduce inflammation and prevent free radical damage.

For 2005, DDF has created three sun care kits filled with products designed and formulated to meet the needs of consumers’ various skin concerns during the summer. There’s the Mattifying Sun Protection kit, which contains a Matte Finish Photo-Age Protection SPF 30, for those who don’t like wearing sun products. The shine-free formula is meant to be quickly absorbed in the skin while minimizing free radical skin damage caused by UVA/UVB rays. The Matte kit also contains Nourishing Buffing Beads to prep skin for effective sunscreen application, as well as Body Renewal, a moisturizer.The Moisturizing Sun Protection kit includes Moisturizing Photo-Age Protection SPF 30, a lightweight fragrance and oil-free moisturizing formula, along with Nourishing Buffing Beads and Body Renewal.

An Organic Sun Protection kit contains Organic Sunblock SPF 30, a sunblock for sensitive skin that doesn’t absorb, but acts as a barrier to UVA/UVB rays, as well as Nourishing Buffing Beads and Body Renewal.

The Sun kits retail for $39 and are available at Sephora, Nordstrom, Bath & Body Works, spas and boutiques. 

In addition to the Sun kits are swabs used to treat specific areas of the face for hyperpigmentation — freckles — an affliction usually caused by the sun, acne or melasma. The Fade Gel 4 Corrector Swabs use four potent skin-lightening ingredients: 2 percent hydroquinone; holistic lighteners kojic and azelaic acids, and glycolic and salicylic acids. There are also Intensive Holistic Corrector Swabs, which don’t contain hydroquinone, and instead blend seven holistic ingredients including arbutin, bearberry extract, mulberry extract, licorice extract, skull cap and azelaic and kojic acids in a glycolic base to exfoliate hyperpigmentation.

Both swabs are available in 28-count packs at Bath & Body Works, Nordstrom and Sephora, and retail for approximately $42.

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