By and  on February 8, 2013

Procter & Gamble’s Deb Henretta is tackling the task of reigniting the company’s global beauty care business with her trademark disdain for accepting prevailing wisdom.


“I have a very healthy dissatisfaction for the status quo,” says the group president of global beauty care at Procter & Gamble, who, when she describes herself as a “change agent,” means it. “I like to keep one foot in the past to make sure that you’re rooted to the brand’s equity and heritage, but I like keeping the other foot leaping forward into the future to find what comes next,” says the 28-year P&G veteran. “How else are you going to keep the brand or business relevant to new consumers and future worlds with emerging needs?”

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