Three of four major brand launches this year for Dermalogica.
Dermalogica is amping up its product releases this year.The Unilever-owned brand, which typically sees two major launches per year, decided to adopt a non-traditional cadence to introduce new products for 2017, according to Mathew Divaris, vice president of global marketing at Dermalogica.The brand has four launches slated for the year, with the third — Nightly Lip Treatment — hitting counters June 8. Daily Superfoliant, a $58 powder exfoliant with a "pronounced secondary benefit" of containing pollution fighting properties, came out Jan. 3 and Stress Positive Eye Lift, a $65 eye treatment designed to reduce the appearance of pigmentation (dark circles), bowed April 6. While vague about the fourth product that will come to market in the fall, Divaris said it's a type of cleanser "built on the legacy of an existing product that was the first to change the way people thought about cleansing their skin."Dermalogica has also for the first time integrated specific digital and in-store tie-ins tailored to each product introduction. It's part of a lifestyle approach, Divaris explained, which brings education and an interactive component to coincide with new reveals."With each launch we help people understand how the environment and lifestyle they lead impacts their skin health and give them tangible solutions that help them address the issues," Divaris said of the brand's recently adopted digital first approach.For instance, with Daily Superfoliant the brand launched a pollution widget which let customers look up their location online and see how much the air pollution in their area is affecting skin health. Concurrently, Dermalogica rolled out an in-store Face Fit program in retail locations such as Ulta Beauty, which offers 10 minute services for $10. For Superfoliant specifically, a Detox Face Fit was designed for use in tandem with the product and online widget, and for Stress Positive Eye Lift, an Eye Lift Face Fit was available to customers.Divaris said the digital tie-in for the upcoming Nightly Lip Treatment asks consumers to upload a photo of themselves to get an indication of what age the technology thinks they are based on the skin around their lip. In store, a Lip Smoothing Face Fit will be an option for shoppers."Structural degradation in the lip area really does make someone look older. If we can get the skin into its optimal health, it actually reduces your perceived age quite dramatically," Divaris pointed out.The treatment is designed for use on lips as well as the region beneath the nose, smile and laugh lines, but unlike a flood of lip products designed to enlarge the lips, it's not a lip plumper. The antiaging formula is designed to hydrate, firm and reduce fine lines to give a smoother appearance in the whole perioral area."We're introducing consumers who aren't typically getting services from qualified professional skin therapists," he added. "Now, they are able to have an interaction with a skin professional who has been trained by Dermalogica...to give personalized advice about their skin, which we see as a big differentiator for the brand."
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)