NEW YORK — When it comes to seductive positioning, it’s hard to beat Victoria’s Secret. So when the lingerie company’s beauty division was looking for a way to promote its new fragrance, called Basic Instinct, it took a page out of the VS playbook. But instead of a Fantasy Bra, the company came up with a Basic Instinct Fantasy Gift — a $300,000 bottle of the new fragrance decked out in 52 carats of diamonds that the well-heeled purchaser could attach to a black leather choker. The fragrance could ring up sales of $40 million in its first year. For more, see the article "Victoria's Sophisticated Lady."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus