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NEW YORK — What’s in a name? Ask Evelyn Lauder.

Lauder, founder of the Breast Cancer Research Foundation and senior corporate vice president of the Estée Lauder Cos., joked to a packed crowd at the BCRF’s Pink Slip Party Wednesday night at the Bryant Park Grill that she wasn’t sure how to introduce one of her co-hosts. “Are you going to change your name again?” she playfully asked Sean “Diddy” Combs, who shared co-hosting duties with Lauder and Elizabeth Hurley.

When Combs shook his head, Lauder said, “OK. I’m Evie, this is Lizzy and he’s Diddy.”

The Pink Slip Party serves as the kickoff to the BCRF’s annual awareness campaign — and the cause will get a financial boost from the artist formerly known as P. Diddy. Combs, under the auspices of his new Sean by Sean Combs women’s line, designed a limited-edition pink camisole, which will be sold exclusively at Bloomingdale’s 59th Street and SoHo stores. All proceeds from the $85 item will be donated to the BCRF.

“I get invited to do a lot of things, but I am honored to design this,” said Combs, calling Lauder “his muse” on the project.

To date, the BCRF has raised more than $117 million to fund breast cancer research. The Foundation plans to award $22 million in grants to 110 cancer researchers this year.

This story first appeared in the September 16, 2005 issue of WWD.  Subscribe Today.

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