By  on December 11, 2012

CANNES, France — As in the domestic market, digital strategies are increasingly gaining importance in the travel-retail channel for beauty players.

“It’s just something that is a necessity today in the way consumers want to engage with brands — where they’re looking for information, where they’re frankly expecting to be experiencing the brand and what it’s about, what it has to offer and how it makes them feel,” said Bill Brace, vice president of global marketing development and operations at P&G Prestige.

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