CANNES, France — As in the domestic market, digital strategies are increasingly gaining importance in the travel-retail channel for beauty players.
“It’s just something that is a necessity today in the way consumers want to engage with brands — where they’re looking for information, where they’re frankly expecting to be experiencing the brand and what it’s about, what it has to offer and how it makes them feel,” said Bill Brace, vice president of global marketing development and operations at P&G Prestige.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)