By  on September 19, 2008

PARIS — Parfums Christian Dior has unveiled a spruced-up beauty institute concept in the Plaza Athenée hotel on Avenue Montaigne here.

The 2,900-square-foot space, which was inaugurated Sept. 16, will be a template for more hotel-based institutes in key cities worldwide, according to executives at the LVMH Moët Hennessy Louis Vuitton-owned brand. While rollout plans for the concept are in the very early stages, the firm is eyeing openings in New York, Los Angeles, Seoul, Milan and Tokyo.

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