PARIS — Dior is targeting thirtysomethings with its new skin-care line, Capture Youth, which offers a personalized, anticipatory approach to delay the first signs of aging and is fronted by Cara Delevingne, WWD has learned.For its creation, the LVMH Moët Hennessy Louis Vuitton-owned house took a cue from precision medicine — or customized, preemptive health care — according to Edouard Mauvais-Jarvis, environmental director and scientific communication director of Parfums Christian Dior.Dior and the European Institute of Antioxidants worked together to apply a method, called PAOT Technologies, for measuring antioxidant and oxidative activity in biological tissue — crucial for the epidermis’ internal resistance process — to help develop a cosmetic product.With the Université Pierre et Marie Curie, Dior Science found the epidermis’ intracellular antioxidant defense system, called glyoxalase, which controls skin’s ability to fight against visible signs of aging and gets weakened by time and environmental factors.“Anticipation is the key,” said Mauvais-Jarvis, adding: “We have developed an extract of Florentine iris that is able to increase the activity of glyoxalase.”The day cream central to the Capture Youth range contains a high concentration of the iris ingredient that works from the inside out with an “active antioxidation effect.” “It is complimented with five serums that will help personalize the approach,” he said, explaining these are for lifting, soothing, mattifying, plumping and acting on glow.In the Capture Youth line, 85 percent of ingredients are from natural origins, including murunga plum, cotton peptides and polyphenols from green and white tea.Which serum or serums (generally one or two are recommended) get chosen — and used either layered or mixed — depends on a skin’s characteristics. When it has some redness that could lead to spider veins later on, or if it has sebum that might lead to open pores, for instance.“So if you can correct these aspects as early as possible, not only do you correct the source with the oxidation process, but you also adapt to [the] specificities of each individual,” said Mauvais-Jarvis.Dior has developed an in-store diagnosis, so sales assistants can orient clients on their choice of serum. The house’s site has a brief questionnaire to help inform consumers, as well.Whereas Dior’s Capture Totale is more for 40- and 50-year-olds looking to repair existing signs of aging, Capture Youth focuses on people in their 30s, a demographic that has yet to be addressed specifically by the house with antiage skin care and represents Dior’s core beauty target.“The younger you start, the more chances you have to keep youthful features for a longer time,” said Mauvais-Jarvis.Capture Youth will be launched primarily between Jan. 1 and Jan. 15, 2018, starting with markets such as the Americas, Japan, China and Russia.Dior executives would not discuss projections for the line, which is being presented to the international press in Tokyo on Tuesday, but industry sources estimate it will generate first-year retail sales of 60 million euros.Capture Youth’s advertising campaign, featuring Delevingne, was lensed by Cass Bird and will appear in print and film iterations.In France, the 50-ml. Age-Delay Advanced Cream will retail for 95.50 euros, while the 30-ml. Plump Filler, Matte Maximizer, Glow Booster, Redness Soother and Lift Sculptor serums are to also go for 95.50 euros each.Packaging was eco-designed for the products, which can be used daily or as an intensive treatment.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)