Elizabeth Arden's famous red door has reopened to reveal a glamorous new look.
After three years of darkness, the Elizabeth Arden Salon on Michigan Avenue has had a makeover, thanks to Essanelle Inc., which bought the rights to the Red Door salons last November.
The salon, which offers hair and beauty services, was ringing up daily sales of $10,000 in its first few weeks, according to manager Kelly Weber.
An introductory special of facial, haircut, manicure, makeup and spa lunch for $75, normally $140, sold 250 packages in the first three days, Weber said.
Target sales for the first year are $3 million to $5 million, said David Stoup, president of Elizabeth Arden salons and Essanelle.
He said that the salon is geared toward "the time-poor professional consumer," and he hopes also to broaden its appeal to men. The salon will order lunch and can provide customers with a cordless telephone.
The original salon, which opened in 1964, was the first day spa in Chicago.
The 10,000-square-foot refurbished salon has a plush, spacious lobby with a green and pink decor furnished with comfy sofas and includes some of the original store fixtures. The rows of treatment rooms and hair studios are more functionally decorated in black and white.
Prices, which are comparable with other Chicago day spas, range from $10 for a paraffin hand treatment, to $215 for the Maine Chance Day, a luxury top-to-toe package.
Stoup said he expects approximately 40 percent of sales to be accounted for by hair treatments, 40 percent by beauty treatments and 20 percent by retail products. Besides the complete Elizabeth Arden range, the salon carries hair care products by Anasazi and Zinon.
"Chicago, with its harsh weather, is a treatment town," Stoup said. "Body and face treatments will be particularly strong."
Stoup, who also founded La Prairie and specializes in start-ups and turnarounds in the beauty and fashion industries, said he sees possibilities for as many as 50 more Red Door salons in America, with the West Coast offering "interesting opportunities."
There are currently two other Elizabeth Arden Red Door salons, in Chevy Chase, Md., and New York.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)