By  on September 12, 2008

Dan Brestle issued a challenge to the beauty industry at the DreamBall Tuesday night: to triple the size of the evening’s proceeds by 2011 in an attempt to serve more than 150,000 cancer survivors in the Look Good…Feel Better program.

“We represent some of the most successful and creative companies in the world — I challenge all of us to raise the bar,” said Brestle, who is vice chairman and president of the Estée Lauder Cos. Inc., North America. He was honored with Stephanie George, executive vice president of Time Inc., at the event, which packed the ballroom of the Waldorf-Astoria Hotel in Manhattan with about 700 cosmetics industry executives.

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