MILLBURN, N.J. — Drug Fair of New Jersey wants shoppers to feel at home. Warm, residential lighting illuminates the beauty area. There's coffee for shoppers near the pharmacy and even a computer terminal where patients can Google their prescriptions.
"Feel comfortable shopping here" is the message from a dramatic new look that was unveiled at a renovated store here in this affluent town. The entire shopping center has been updated to better compete with national merchants moving into the area.
The chain, which operates stores under the Drug Fair and Cost Cutters logos, pulled out all the stops for its new look, including whimsical graphics designating departments such as beauty and pharmacy.
The blue signs have easy-to- understand images that convey what department is nearby. Beauty, for example, has an illustration of a woman in a bathtub. Within each department, round blue signs help identify categories. Departments include food, over-the-counter medications, pharmacy and a walk-in mini clinic.
The beauty department is located right at the front of the store and offset by three jumbo red lights hanging above the department. There is a red mosaic near the cosmetics department that also helps delineate the area.
Drug Fair has the luxury of space to experiment with numerous brands. As a shopper enters, he or she sees low and angled gondolas with trial sizes and promotional beauty products. There's also a great deal of hosiery and soft goods.
Among the promotional prepacks found on a recent visit were Coty fragrances such as JLo gift sets, Demeter fragrances and color products from Pantina, Bonne Bell and Jane. There are also seasonal prepacks based on Halloween. For Breast Cancer month, Drug Fair has several special "pink" products such as L'Oréal's Color of Hope.
The locked premium fragrance area is nearby and offers special deals on select fragrances tied to the new We Care loyalty program. Nautica Competition, for example, has a $5-off coupon tied to We Care. Beauty is an important component of We Care, with other deals on products ranging from Wet 'n' Wild to Max Factor. A sampling of the We Care deals includes $2 off Max Factor Lip Products, 50 percent off Nutra Nail nail treatments, 20 percent off La Cross nail implements and $1 off Ardell brow items.The wall of the new Drug Fair features a universal fixture that blends all of the lines together for a neat look. Revlon kicks off the lineup followed by Almay, Jane, L'Oréal, Maybelline, Cover Girl, Max Factor, Black Radiance, Styli Style and Milani. There is even the budget brand Aziza on an end aisle display. The wall is rounded out with nail care and other accessories. Just about any brand at any price point sold in mass can be found at Drug Fair.
Drug Fair, with 51 stores under either the Drug Fair or Cost Cutters logo, has emerged as one of the last remaining regional strongholds in chain drug retailing. Its stores must face competition from national chains including Walgreens and CVS — both of which are minutes away from this store. With this unit, Drug Fair shows it can keep up with the national powers with features such as the mini clinic and We Care, but also with down-home touches such as coffee and Google.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)