PARIS — Cosmopolitan Cosmetics is getting fresh with its Dunhill license this spring.
The new scent, Dunhill Fresh, targets the modern man, according to Marine Gaertner, operational marketing manager in France for numerous beauty brands, including Anna Sui, Dunhill and Trussardi, which are licensed to Procter & Gamble’s Cosmopolitan division. “[The target user] aspires to a balanced life and is happy to discover simple pleasures and profit from the present moment,” she said.
Added Don Loftus, president and chief executive officer of Cosmopolitan Cosmetics USA, which handles the scent in the U.S.: “Dunhill is such an elegant, quality brand, and this scent lives up to the image of the brand in every way. Dunhill is a key men’s brand for us — and gives us a great opportunity to hit higher-end male consumers.”
Dunhill Fresh’s bottle, designed by Franzrudolf Lehnert, is square with ridges engraved in two sides and topped by a silver cap.
Its juice, created by Symrise’s Maurice Roucel, features top notes of basil, freesia and green. Violet, aquatic floral and iris notes are at its heart, while cedar, a woody leather accord, amber, coumarin and patchouli notes make up its drydown.
An advertising campaign, with model Johannes Hubl, will break as single pages in both the U.S. and Europe. In the U.S., the ads, which will include scented strips, will begin running in September in major men’s magazines. Samples for the scent are to include miniatures and 1.2-ml. vials.
Industry sources estimate Dunhill Fresh will ring up 350,000 euros, or $455,900, in wholesale sales during its first year in France.
In the U.S., industry sources estimated that the scent could do $15 million at retail in its first year on counter, where it will be available in about 500 department and specialty stores, including Bloomingdale’s, Macy’s, Saks Fifth Avenue and Sephora.
In France, the eau de toilette will be available in 50- and 100-ml. sizes, priced at 37 euros and 53 euros, or $48 and $69, respectively. In the U.S., the eau de toilette will be available in 1.7-oz. and 3.4-oz. sizes, priced at $45 and $60, respectively. Also in the U.S., three ancillaries — a 3.4-oz. aftershave lotion, $42; a 6.8-oz. shower gel, $28, and a 2.4-oz. deodorant stick, $19 — will be sold.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)