PARIS — Cosmopolitan Cosmetics is getting fresh with its Dunhill license this spring.The new scent, Dunhill Fresh, targets the modern man, according to Marine Gaertner, operational marketing manager in France for numerous beauty brands, including Anna Sui, Dunhill and Trussardi, which are licensed to Procter & Gamble’s Cosmopolitan division. “[The target user] aspires to a balanced life and is happy to discover simple pleasures and profit from the present moment,” she said.Added Don Loftus, president and chief executive officer of Cosmopolitan Cosmetics USA, which handles the scent in the U.S.: “Dunhill is such an elegant, quality brand, and this scent lives up to the image of the brand in every way. Dunhill is a key men’s brand for us — and gives us a great opportunity to hit higher-end male consumers.”Dunhill Fresh’s bottle, designed by Franzrudolf Lehnert, is square with ridges engraved in two sides and topped by a silver cap.Its juice, created by Symrise’s Maurice Roucel, features top notes of basil, freesia and green. Violet, aquatic floral and iris notes are at its heart, while cedar, a woody leather accord, amber, coumarin and patchouli notes make up its drydown.An advertising campaign, with model Johannes Hubl, will break as single pages in both the U.S. and Europe. In the U.S., the ads, which will include scented strips, will begin running in September in major men’s magazines. Samples for the scent are to include miniatures and 1.2-ml. vials.Industry sources estimate Dunhill Fresh will ring up 350,000 euros, or $455,900, in wholesale sales during its first year in France. In the U.S., industry sources estimated that the scent could do $15 million at retail in its first year on counter, where it will be available in about 500 department and specialty stores, including Bloomingdale’s, Macy’s, Saks Fifth Avenue and Sephora. In France, the eau de toilette will be available in 50- and 100-ml. sizes, priced at 37 euros and 53 euros, or $48 and $69, respectively. In the U.S., the eau de toilette will be available in 1.7-oz. and 3.4-oz. sizes, priced at $45 and $60, respectively. Also in the U.S., three ancillaries — a 3.4-oz. aftershave lotion, $42; a 6.8-oz. shower gel, $28, and a 2.4-oz. deodorant stick, $19 — will be sold.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim