Deb Henretta of Procter & Gamble didn’t pull any punches in her opening address at the 2013 WWD Beauty Summit. “We have to step it up and innovate at the speed of digital,” she declared of the collective beauty industry, “lest we risk becoming the Polaroid camera, the analogue telephone or the business pager of our industry.”
They were powerful words, particularly coming from the group president of beauty at the world’s third-largest manufacturer of personal-care products, a clear call for revolution in an industry that can hold “too tightly to traditions,” as Henretta eloquently phrased it.
Her remarks led me to think about the future of beauty—What are the defining characteristics of the consumers who will replace the Baby Boomers as a critical demographic? How quickly are emerging markets evolving and what do marketers need to do today to prepare? What will beauty products even look like in 10 years time, as technology continues to redefine every aspect of our lives?—and hence to the theme of this issue, Beauty 2020.
We’ve tried to answer many of those questions, starting with an in-depth analysis of Millennials in “Express Yourself.” By 2020, Millennials will double in importance in terms of the spend they control, a fact already recognized by marketers like Shiseido, which is launching a skin-care brand specifically targeted to the cohort, and MAC, which will open a new, youth-oriented store format in November.
In terms of the future, the “where” is as interesting as the “who.” The importance of China’s tier-three, -four and -five cities is increasing as rapidly as their exploding populations—400 million people will be urbanized by 2025—but the competitive landscape is markedly different, as Shanghai-based writer Casey Hall reveals in “Urban Planning.” Meanwhile, in India, the architect of Reliance Retail Ltd.’s beauty strategy, Vivek Bali, sat down with writer Mayu Saini for a frank conversation about what international brands must do to realize the growth potential inherent in the development of the country.
And we couldn’t forget the “what” either—namely, products. For “Imagination Nation,” Molly Prior canvassed leading futurists and discovered bold ideas like edimetics and energy harvesting that could redefine our industry. Henretta will doubtless be championing their development every step of the way.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.