By  on September 6, 2013

Deb Henretta of Procter & Gamble didn’t pull any punches in her opening address at the 2013 WWD Beauty Summit. “We have to step it up and innovate at the speed of digital,” she declared of the collective beauty industry, “lest we risk becoming the Polaroid camera, the analogue telephone or the business pager of our industry.”

They were powerful words, particularly coming from the group president of beauty at the world’s third-largest manufacturer of personal-care products, a clear call for revolution in an industry that can hold “too tightly to traditions,” as Henretta eloquently phrased it.

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