Deb Henretta of Procter & Gamble didn’t pull any punches in her opening address at the 2013 WWD Beauty Summit. “We have to step it up and innovate at the speed of digital,” she declared of the collective beauty industry, “lest we risk becoming the Polaroid camera, the analogue telephone or the business pager of our industry.”
They were powerful words, particularly coming from the group president of beauty at the world’s third-largest manufacturer of personal-care products, a clear call for revolution in an industry that can hold “too tightly to traditions,” as Henretta eloquently phrased it.
Her remarks led me to think about the future of beauty—What are the defining characteristics of the consumers who will replace the Baby Boomers as a critical demographic? How quickly are emerging markets evolving and what do marketers need to do today to prepare? What will beauty products even look like in 10 years time, as technology continues to redefine every aspect of our lives?—and hence to the theme of this issue, Beauty 2020.
We’ve tried to answer many of those questions, starting with an in-depth analysis of Millennials in “Express Yourself.” By 2020, Millennials will double in importance in terms of the spend they control, a fact already recognized by marketers like Shiseido, which is launching a skin-care brand specifically targeted to the cohort, and MAC, which will open a new, youth-oriented store format in November.
In terms of the future, the “where” is as interesting as the “who.” The importance of China’s tier-three, -four and -five cities is increasing as rapidly as their exploding populations—400 million people will be urbanized by 2025—but the competitive landscape is markedly different, as Shanghai-based writer Casey Hall reveals in “Urban Planning.” Meanwhile, in India, the architect of Reliance Retail Ltd.’s beauty strategy, Vivek Bali, sat down with writer Mayu Saini for a frank conversation about what international brands must do to realize the growth potential inherent in the development of the country.
And we couldn’t forget the “what” either—namely, products. For “Imagination Nation,” Molly Prior canvassed leading futurists and discovered bold ideas like edimetics and energy harvesting that could redefine our industry. Henretta will doubtless be championing their development every step of the way.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty