When we were generating ideas for this, the first issue of WWD Beauty Inc devoted to creativity, I knew there could be only one cover subject: Pat McGrath, the superstar makeup artist who is as influential as she is inventive.
McGrath, as is her way, didn’t immediately say yes. Later, I found out over the course of our interviews that it took her roughly the same amount of time to consider director David Fincher’s offer to create the look for Rooney Mara’s character in the film, The Girl with the Dragon Tattoo. As I learned, McGrath is an absolute perfectionist who won’t take on any project—a shoot, a show, an interview, a film—unless she’s absolutely sure that she can deliver what’s expected to her very exacting standards. Happily, she agreed to be profiled, and gave WWD Beauty Inc unprecedented access to her magically creative world for our story, “In Living Color.”
McGrath creates the makeup looks for some of the best-known designers on the planet—Gucci, Dolce & Gabbana, Lanvin, Louis Vuitton and on and on. Whereas once the work of such designers hardly intersected with hers, more and more fashion designers are entering the world of color cosmetics with launches of their own. The terrain for such brands is treacherous, littered with unsuccessful attempts from names like Calvin Klein, Ralph Lauren and Diane von Furstenberg. Come August, however, giants like Marc Jacobs and Michael Kors will test the water with makeup, while others including Gucci and Christian Louboutin reportedly have lines in the works. Have designers finally come into their own at the beauty counter? Find out what the market’s top analysts think in “When Worlds Collide.”
Designer Thierry Mugler and his fragrance partner, Groupe Clarins, were absolutely fearless 20 years ago when they launched Angel. The fragrance broke the rules of traditional scent marketing—and won big. Today, Angel is a bestseller worldwide. Printemps’ Charlotte Tasset tells European beauty editor Jennifer Weil in “The Halo Effect.” “It was a concept that was audacious, innovative and brought a new approach to selective perfumery.” Doubtless McGrath would be the first to agree that creativity comes in many forms indeed.
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive