When we were generating ideas for this, the first issue of WWD Beauty Inc devoted to creativity, I knew there could be only one cover subject: Pat McGrath, the superstar makeup artist who is as influential as she is inventive. McGrath, as is her way, didn’t immediately say yes. Later, I found out over the course of our interviews that it took her roughly the same amount of time to consider director David Fincher’s offer to create the look for Rooney Mara’s character in the film, The Girl with the Dragon Tattoo. As I learned, McGrath is an absolute perfectionist who won’t take on any project—a shoot, a show, an interview, a film—unless she’s absolutely sure that she can deliver what’s expected to her very exacting standards. Happily, she agreed to be profiled, and gave WWD Beauty Inc unprecedented access to her magically creative world for our story, “In Living Color.” McGrath creates the makeup looks for some of the best-known designers on the planet—Gucci, Dolce & Gabbana, Lanvin, Louis Vuitton and on and on. Whereas once the work of such designers hardly intersected with hers, more and more fashion designers are entering the world of color cosmetics with launches of their own. The terrain for such brands is treacherous, littered with unsuccessful attempts from names like Calvin Klein, Ralph Lauren and Diane von Furstenberg. Come August, however, giants like Marc Jacobs and Michael Kors will test the water with makeup, while others including Gucci and Christian Louboutin reportedly have lines in the works. Have designers finally come into their own at the beauty counter? Find out what the market’s top analysts think in “When Worlds Collide.” Designer Thierry Mugler and his fragrance partner, Groupe Clarins, were absolutely fearless 20 years ago when they launched Angel. The fragrance broke the rules of traditional scent marketing—and won big. Today, Angel is a bestseller worldwide. Printemps’ Charlotte Tasset tells European beauty editor Jennifer Weil in “The Halo Effect.” “It was a concept that was audacious, innovative and brought a new approach to selective perfumery.” Doubtless McGrath would be the first to agree that creativity comes in many forms indeed.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim