When we were generating ideas for this, the first issue of WWD Beauty Inc devoted to creativity, I knew there could be only one cover subject: Pat McGrath, the superstar makeup artist who is as influential as she is inventive.
McGrath, as is her way, didn’t immediately say yes. Later, I found out over the course of our interviews that it took her roughly the same amount of time to consider director David Fincher’s offer to create the look for Rooney Mara’s character in the film, The Girl with the Dragon Tattoo. As I learned, McGrath is an absolute perfectionist who won’t take on any project—a shoot, a show, an interview, a film—unless she’s absolutely sure that she can deliver what’s expected to her very exacting standards. Happily, she agreed to be profiled, and gave WWD Beauty Inc unprecedented access to her magically creative world for our story, “In Living Color.”
McGrath creates the makeup looks for some of the best-known designers on the planet—Gucci, Dolce & Gabbana, Lanvin, Louis Vuitton and on and on. Whereas once the work of such designers hardly intersected with hers, more and more fashion designers are entering the world of color cosmetics with launches of their own. The terrain for such brands is treacherous, littered with unsuccessful attempts from names like Calvin Klein, Ralph Lauren and Diane von Furstenberg. Come August, however, giants like Marc Jacobs and Michael Kors will test the water with makeup, while others including Gucci and Christian Louboutin reportedly have lines in the works. Have designers finally come into their own at the beauty counter? Find out what the market’s top analysts think in “When Worlds Collide.”
Designer Thierry Mugler and his fragrance partner, Groupe Clarins, were absolutely fearless 20 years ago when they launched Angel. The fragrance broke the rules of traditional scent marketing—and won big. Today, Angel is a bestseller worldwide. Printemps’ Charlotte Tasset tells European beauty editor Jennifer Weil in “The Halo Effect.” “It was a concept that was audacious, innovative and brought a new approach to selective perfumery.” Doubtless McGrath would be the first to agree that creativity comes in many forms indeed.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)